HUMANA X CYME FEST
”WE WANT TO CONTRIBUTE TO A MORE EQUAL LIVE SCENE...”
Ladieslove is the creators behind Cyme Fest that takes place at Trädgården in Stockholm on May 31st. We joined forces and created an exclusive merch collection that’s available at the festival for one night only.
We got to speak with Nataša Marijana and Rebecca Tegegne, the brilliant minds of Ladieslove:
HSH: In an elevator pitch, tell us about the Cyme Fest concept!
LL: Cyme is a boutique festival with carefully curated lineups that highlight new and established artists, DJs, talents and creators. Through Cyme, we want to create an experience where emerging talents can meet a curious and open-minded audience, contribute to a more equal live scene and create opportunities for new encounters and collaborations.
HSH: In creating a festival, what has been the most fun to work with?
LL: To conceptualize the whole brand identity, name, vision and collaborations within the festival and work with the curation of the lineup.
HSH: Why HUMANA Second Hand as your merch partner? Name three things that describes the merch collection.
LL: For many years, we have found some of our best outfits at HUMANA. We really like that you attract curiosity and exploration when it comes to style and personal expression. So it felt like the obvious choice to collaborate on the Cyme merch collection. Three words... Denim, glitter and limited!
Make sure to get your tickets – visit Cyme Fest for more information!